Previous Patent
Existing Products
Potential Market
Potential market share- 50%-100% as there are no other products specifically for the prevention of helmet hair, however people with the problem may just prefer to wear a skullcap under the helmet.
Potential Market- An average of 700,000 motorcycle helmets are sold in the U.S. annually and in a survey that ran from July 2009 to June 2010, they estimated 1,661,036 bike helmets were sold by bike shops in the U.S. Potentially everyone of these people would buy our product. If we scaled up our survey up, where 54% of the 263 people who took it said they would buy the product, that would mean that 1,274,959 people in the U.S. would buy something to combat helmet hair.
Potential Market- An average of 700,000 motorcycle helmets are sold in the U.S. annually and in a survey that ran from July 2009 to June 2010, they estimated 1,661,036 bike helmets were sold by bike shops in the U.S. Potentially everyone of these people would buy our product. If we scaled up our survey up, where 54% of the 263 people who took it said they would buy the product, that would mean that 1,274,959 people in the U.S. would buy something to combat helmet hair.
Summary
This section was pretty difficult, as there were a lack of already existing products and patents. With that we had to branch out over multiple other ideas that still had something to do with our problem. The data for the helmets sold was found pretty easily, and then we were able to get a rough estimate with how many people would buy the product using the data we gathered from out survey.